Brussels, Belgium
Brand Development
January 2025
ALC Dental, a premium clinic in Brussels’ Uccle neighborhood, sought a brand identity as refined and inviting as their patient care. Our collaboration began with discovery sessions to understand their essence: an unwavering commitment to quality, personalized service, and a sense of belonging. This foundation led to a sophisticated yet approachable brand blueprint.
Through meticulous design iterations, we refined their logo, selecting a minimalist tooth symbol and timeless typography paired with a dark teal palette—symbolizing professionalism and trust. Antoine and Alexandre, the clinic’s co-founders, guided this process with valuable insights, ensuring alignment with their vision.
The final Brand Blueprint captures ALC Dental’s ethos and sets the stage for cohesive marketing materials, a new website, and an enduring patient connection strategy. As we transition to implementation, the blueprint serves as a roadmap, ensuring ALC Dental’s growth is as genuine as the care they provide.
Crafting an organic strategy to sell out Smile Revolution at Dentalia Village, driving engagement and building buzz for Dentex 2024.
